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Intention

The motivation and decision making that drives great operators.

Product

Frameworks for shipping, retaining, and evolving products. From onboarding and pricing to pivots and product-led growth.

Brand

Build your brand into a cultural driver via positioning, events and creator partnerships.

Growth

Strategies for 10Xing your customers, scaling distribution and driving revenue.

Oct 18, 2026

•

4 min read

FALL IS YOUR SEASON

15 things that I'm obsessed with & will undoubtedly 10x your fall

Intention

Oct 11, 2026

•

4 min read

YOUR OPERATING PLAN SHOULD SCARE YOU

If your operating plan doesn't freak you out, your goals are too low. Double-check your 2027 plan against everything on this list.

Growth

+3

Sep 27, 2026

•

5 min read

THEY THOUGHT OF YOU

You're amazing, crushing it and building sick things. Here's exactly how to make sure everyone knows & turn your expertise into opportunities and leverage.

Growth

+2

Sep 20, 2026

•

4 min read

PICK YOUR POISON

Raise millions to conquer a category or build something that pays for life? B2B and B2C are playing very different games right now. Here’s where I’d place my bets, how I’d get users, and when I’d cash out.

Fundraising

+3

Sep 7, 2026

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6 min read

WHY WOULD THEY EVER SAY YES?

Your customers do not care about helping your marketing team. So why would they create content for you? I pulled receipts from hundreds of customer calls to find what makes them say “yes.”

Growth

+2

Aug 30, 2026

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5 min read

LEAN IN & DON'T LOOK BACK

I went back to the most magical place on earth where nothing else matters but everlasting friendships, tradition, ruthless competition, and unwavering loyalty.

Intention

Julia Knight
Julia Knight

Aug 23, 2026

•

5 min read

You're in the Wrong Long-Term Relationship

When something's working in marketing, every instinct says double down. Invest more. Here's why that instinct is getting more dangerous every year and how you need to build around it.

Growth

+1

Aug 9, 2026

•

4 min read

ENJOY ENJOY ENJOY

We all know someone who raised the round, hit the number, and still hated their life. Mental fitness is your way out of this. Here’s what I do to maximize enjoyment in work and life.

Intention

Julia Knight
Julia Knight

Aug 2, 2026

•

4 min read

WTF ARE YOU SAYING?

Open to see how $1B in capital is being deployed across startups with the exact same marketing. The best part: most buyers still have no idea what any of it means.

Growth

+3

Julia Knight
Julia Knight
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Brutally honest, ruthlessly insightful,
and showing you how to break every rule

© 2026 Julia Knight.
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