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Intention

The motivation and decision making that drives great operators.

Product

Frameworks for shipping, retaining, and evolving products. From onboarding and pricing to pivots and product-led growth.

Brand

Build your brand into a cultural driver via positioning, events and creator partnerships.

Growth

Strategies for 10Xing your customers, scaling distribution and driving revenue.

Aug 30, 2026

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5 min read

LEAN IN & DON'T LOOK BACK

I went back to the most magical place on earth where nothing else matters but everlasting friendships, tradition, ruthless competition, and unwavering loyalty.

Intention

Julia Knight
Julia Knight

Aug 23, 2026

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5 min read

You're in the Wrong Long-Term Relationship

When something's working in marketing, every instinct says double down. Invest more. Here's why that instinct is getting more dangerous every year and how you need to build around it.

Growth

Aug 9, 2026

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4 min read

ENJOY ENJOY ENJOY

We all know someone who raised the round, hit the number, and still hated their life. Mental fitness is your way out of this. Here’s what I do to maximize enjoyment in work and life.

Intention

Julia Knight
Julia Knight

Aug 2, 2026

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4 min read

WTF ARE YOU SAYING?

Open to see how $1B in capital is being deployed across startups with the exact same marketing. The best part: most buyers still have no idea what any of it means.

Growth

+1

Julia Knight
Julia Knight

Jul 19, 2026

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4 min read

TURN CUSTOMERS INTO CREATORS

Customer creator programs were KV's most requested build in July. Here's exactly why founders are racing to build one before Q4, and how to do it.

Growth

+1

Jul 12, 2026

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5 min read

TOP 20 TIPS THAT STILL HIT

I used Claude to dig through every newsletter I’ve ever sent and pulled 20 tips that are so good, they need to be back in your rotation. Steal these and go crush it.

Growth

+3

Jul 5, 2026

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4 min read

YOUR UGC CHEAT SHEET

UGC (“user-generated content”) is the top-performing format across our B2B and B2C ad accounts. After spending millions per month testing content, here’s how to evaluate what formats to create, ship, and double down on.

Growth

+1

Julia Knight
Julia Knight

Jun 28, 2026

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5 min read

Your B2B Growth Engine Sucks

1,500 words and an entire blueprint on how to build B2B UGC to drive outsized growth. FYI, if a consumer company today doesn’t have this, they’re dead.

Growth

Julia Knight
Julia Knight

Jun 14, 2026

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4 min read

TOP PRODUCTS KEEP SECRETS

I watched six award-winning short films last week at Tribeca Film Festival. More than 6,000 were submitted globally = 99% rejection rate. Here are the same techniques that top startups also use to reveal value in layers, earn trust, and retain attention.

Brand

+1

Julia Knight
Julia Knight
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Brutally honest, ruthlessly insightful,
and showing you how to break every rule

© 2026 Julia Knight.
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