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Intention

The motivation and decision making that drives great operators.

Product

Frameworks for shipping, retaining, and evolving products. From onboarding and pricing to pivots and product-led growth.

Brand

Build your brand into a cultural driver via positioning, events and creator partnerships.

Growth

Strategies for 10Xing your customers, scaling distribution and driving revenue.

Jul 19, 2026

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4 min read

TURN CUSTOMERS INTO CREATORS

Customer creator programs were KV's most requested build in July. Here's exactly why founders are racing to build one before Q4, and how to do it.

Growth

+1

Jul 12, 2026

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5 min read

TOP 20 TIPS THAT STILL HIT

I used Claude to dig through every newsletter I’ve ever sent and pulled 20 tips that are so good, they need to be back in your rotation. Steal these and go crush it.

Growth

+3

Jul 5, 2026

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4 min read

YOUR UGC CHEAT SHEET

UGC (“user-generated content”) is the top-performing format across our B2B and B2C ad accounts. After spending millions per month testing content, here’s how to evaluate what formats to create, ship, and double down on.

Growth

+1

Julia Knight
Julia Knight

Jun 28, 2026

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5 min read

Your B2B Growth Engine Sucks

1,500 words and an entire blueprint on how to build B2B UGC to drive outsized growth. FYI, if a consumer company today doesn’t have this, they’re dead.

Growth

Julia Knight
Julia Knight

Jun 14, 2026

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4 min read

TOP PRODUCTS KEEP SECRETS

I watched six award-winning short films last week at Tribeca Film Festival. More than 6,000 were submitted globally = 99% rejection rate. Here are the same techniques that top startups also use to reveal value in layers, earn trust, and retain attention.

Brand

+1

Julia Knight
Julia Knight

Jun 7, 2026

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5 min read

ULTIMATE PRODUCT MARKETER TEST

Product marketing is life or death at startups. Either someone gets your product & can move through it, or they can't. Everyone is hiring for this role; here's your take-home test to get a killer PMM.

Product

Julia Knight
Julia Knight

May 25, 2026

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4 min read

BE GRATEFUL RIGHT NOW

Finding things that bring truly deep gratitude takes time. Everything on this list meets my standards of 10xing your life. Grab one thing from here, be grateful for it & make your life epic.

Intention

Julia Knight
Julia Knight

May 18, 2026

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5 min read

10 B2B BRAND PLAYS UNDER $5K

Ramp gave away flowers and went viral = the bar is on the floor for B2B brands. Here are WAY better micro-events to run all summer and flood your feed with proof that your brand is winning.

Growth

+1

Julia Knight
Julia Knight

May 10, 2026

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6 min read

HOW WINNERS PIVOT

Top operators know when the original plan stops working + figure out what needs to change. Here’s how to validate the pivot, rebuild the funnel, and broadcast your win.

Growth

+1

Julia Knight
Julia Knight
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“Brutally honest, ruthlessly insightful, and showing you how to break every f*king rule”

© 2026 Julia Knight.
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