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Growth

Strategies for 10Xing your customers, scaling distribution and driving revenue.


Oct 11, 2026

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YOUR OPERATING PLAN SHOULD SCARE YOU

If your operating plan doesn't freak you out, your goals are too low. Double-check your 2027 plan against everything on this list.

YOUR OPERATING PLAN SHOULD SCARE YOU

Sep 27, 2026

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THEY THOUGHT OF YOU

You're amazing, crushing it and building sick things. Here's exactly how to make sure everyone knows & turn your expertise into opportunities and leverage.

THEY THOUGHT OF YOU

Sep 7, 2026

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WHY WOULD THEY EVER SAY YES?

Your customers do not care about helping your marketing team. So why would they create content for you? I pulled receipts from hundreds of customer calls to find what makes them say “yes.”

WHY WOULD THEY EVER SAY YES?

Aug 23, 2026

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You're in the Wrong Long-Term Relationship

When something's working in marketing, every instinct says double down. Invest more. Here's why that instinct is getting more dangerous every year and how you need to build around it.

You're in the Wrong Long-Term Relationship

Aug 2, 2026

by Julia Knight

WTF ARE YOU SAYING?

Open to see how $1B in capital is being deployed across startups with the exact same marketing. The best part: most buyers still have no idea what any of it means.

WTF ARE YOU SAYING?

Jul 19, 2026

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TURN CUSTOMERS INTO CREATORS

Customer creator programs were KV's most requested build in July. Here's exactly why founders are racing to build one before Q4, and how to do it.

TURN CUSTOMERS INTO CREATORS

Jul 12, 2026

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TOP 20 TIPS THAT STILL HIT

I used Claude to dig through every newsletter I’ve ever sent and pulled 20 tips that are so good, they need to be back in your rotation. Steal these and go crush it.

TOP 20 TIPS THAT STILL HIT

Jul 5, 2026

by Julia Knight

YOUR UGC CHEAT SHEET

UGC (“user-generated content”) is the top-performing format across our B2B and B2C ad accounts. After spending millions per month testing content, here’s how to evaluate what formats to create, ship, and double down on.

YOUR UGC CHEAT SHEET

Jun 28, 2026

by Julia Knight

Your B2B Growth Engine Sucks

1,500 words and an entire blueprint on how to build B2B UGC to drive outsized growth. FYI, if a consumer company today doesn’t have this, they’re dead.

Your B2B Growth Engine Sucks

May 18, 2026

by Julia Knight

10 B2B BRAND PLAYS UNDER $5K

Ramp gave away flowers and went viral = the bar is on the floor for B2B brands. Here are WAY better micro-events to run all summer and flood your feed with proof that your brand is winning.

10 B2B BRAND PLAYS UNDER $5K

May 10, 2026

by Julia Knight

HOW WINNERS PIVOT

Top operators know when the original plan stops working + figure out what needs to change. Here’s how to validate the pivot, rebuild the funnel, and broadcast your win.

HOW WINNERS PIVOT

Apr 26, 2026

by Julia Knight

YOU'RE SLEEPING ON THIS

People always overlook these 9 things when shipping product. You won’t be one of them. Plus, I added some crazy good tips and examples from former advisors of mine!

YOU'RE SLEEPING ON THIS

Apr 5, 2026

by Julia Knight

SOMEONE STALKED YOU

And here's everything they found. Smart competitors are watching your every move. Here's what you can find out about any competitor in under an hour. Time to go digging.

SOMEONE STALKED YOU

Mar 15, 2026

by Julia Knight

SHOW CUSTOMERS THEIR WINS

You built something that works. Congrats. Your customer is about to cancel anyway. Users not seeing value is common, deadly & your most expensive problem yet. Here’s how to solve it.

SHOW CUSTOMERS THEIR WINS

Mar 8, 2026

by Julia Knight

LET THE TAPES ROLL

The internet is a 24/7 stage ready for your brand to take over. These are the 5 videos every startup should be making across B2B and B2C to dominate.

LET THE TAPES ROLL

Mar 1, 2026

by Julia Knight

HOW STARTUP LAUNCHES GO VIRAL

Startups are orchestrating their launches like never before and generating 10M+ views in one day. If you think they "got lucky," you’re missing everything behind the scenes. Launches are now engineered & here’s how to make yours go viral.

HOW STARTUP LAUNCHES GO VIRAL

Feb 8, 2026

by Julia Knight

HOW TO CRACK UGC

POV: You're a top mechanical engineer who cracks one of marketing's hardest problems. Today you'll get a killer, tactical breakdown from Amir Hanna, CEO of Parrot, on how he scaled his YC-backed app to $1.5M ARR in 11 months with UGC.

HOW TO CRACK UGC

Jan 25, 2026

by Julia Knight

Check Your Roster

Winning companies and founders are experts at designing how options show up in their product + pricing. The best know how to locate hidden opportunities and turn them into revenue levers. If you aren't doing these 4 things, you're giving away money.

Check Your Roster

Jan 19, 2026

by Julia Knight

How to Pick Creators

I've spent $3M+ on creator deals, said "no" to 1,000+ creators, and generated 2B+ impressions online. Here are the creator deals worth investing in right now.

How to Pick Creators

Jan 11, 2026

by Julia Knight

People Hate You

Oops, didn't mean for this to happen? Or, maybe you did. When people hate your brand, you're in a perfect storm. Here's how to ride the wave of hate & use it to grow revenue.

People Hate You

Dec 21, 2025

by Julia Knight

How to Win the Q4 Sprint

Oh, you think your competitors are chilling right now? That's cute...and so wrong. This is the final stretch of the year, and it's where Q1 is decided. Here's how to win.

How to Win the Q4 Sprint

Dec 7, 2025

by Julia Knight

Top 9 to Outpace Everyone

The companies set to dominate 2026 all have one thing in common: they’re running these 9 growth levers relentlessly. Here's exactly how to build them.

Top 9 to Outpace Everyone

Nov 30, 2025

by Julia Knight

Gratitude Loops Fuel Growth

The fastest-growing B2B and B2C brands build intentional spaces for customer gratitude, clarity, and loyalty vs. waiting for feedback. Here's how to build these spaces and fuel your growth with this killer strategy.

Gratitude Loops Fuel Growth

Nov 16, 2025

by Julia Knight

LOVE OF MY LIFE

How can you engineer love, devotion and loyalty? Here’s how to completely absorb your target customers in a brand echo chamber that they’ll never want to leave.

LOVE OF MY LIFE

Nov 9, 2025

by Julia Knight

Creators = Printing B2B Revenue

Creator programs are the highest ROI initiatives B2B companies are currently investing in. After building programs (including beehiiv’s right now), here’s the winning framework.

Creators = Printing B2B Revenue
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Brutally honest, ruthlessly insightful,
and showing you how to break every rule

© 2026 Julia Knight.
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