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Strategy

The frameworks and big-picture thinking behind every smart marketing and business decision.


Oct 11, 2026

by

YOUR OPERATING PLAN SHOULD SCARE YOU

If your operating plan doesn't freak you out, your goals are too low. Double-check your 2027 plan against everything on this list.

YOUR OPERATING PLAN SHOULD SCARE YOU

Sep 20, 2026

by

PICK YOUR POISON

Raise millions to conquer a category or build something that pays for life? B2B and B2C are playing very different games right now. Here’s where I’d place my bets, how I’d get users, and when I’d cash out.

PICK YOUR POISON

Aug 23, 2026

by

You're in the Wrong Long-Term Relationship

When something's working in marketing, every instinct says double down. Invest more. Here's why that instinct is getting more dangerous every year and how you need to build around it.

You're in the Wrong Long-Term Relationship

Aug 2, 2026

by Julia Knight

WTF ARE YOU SAYING?

Open to see how $1B in capital is being deployed across startups with the exact same marketing. The best part: most buyers still have no idea what any of it means.

WTF ARE YOU SAYING?

Brutally honest, ruthlessly insightful,
and showing you how to break every rule

© 2026 Julia Knight.
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