Winning strategies for consumer brands, built for scale, virality and everyday customer love.
Sep 20, 2026
Raise millions to conquer a category or build something that pays for life? B2B and B2C are playing very different games right now. Here’s where I’d place my bets, how I’d get users, and when I’d cash out.
Jul 5, 2026
UGC (“user-generated content”) is the top-performing format across our B2B and B2C ad accounts. After spending millions per month testing content, here’s how to evaluate what formats to create, ship, and double down on.
