Growth
+1
Jul 5, 2026
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4 min read
YOUR UGC CHEAT SHEET
UGC (“user-generated content”) is the top-performing format across our B2B and B2C ad accounts. After spending millions per month testing content, here’s how to evaluate what formats to create, ship, and double down on.
Brand
+1
Jun 14, 2026
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4 min read
TOP PRODUCTS KEEP SECRETS
I watched six award-winning short films last week at Tribeca Film Festival. More than 6,000 were submitted globally = 99% rejection rate. Here are the same techniques that top startups also use to reveal value in layers, earn trust, and retain attention.
Growth
+1
May 18, 2026
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5 min read
10 B2B BRAND PLAYS UNDER $5K
Ramp gave away flowers and went viral = the bar is on the floor for B2B brands. Here are WAY better micro-events to run all summer and flood your feed with proof that your brand is winning.
Growth
+1
May 10, 2026
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6 min read
HOW WINNERS PIVOT
Top operators know when the original plan stops working + figure out what needs to change. Here’s how to validate the pivot, rebuild the funnel, and broadcast your win.
Growth
+1
Apr 26, 2026
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4 min read
YOU'RE SLEEPING ON THIS
People always overlook these 9 things when shipping product. You won’t be one of them. Plus, I added some crazy good tips and examples from former advisors of mine!
Growth
+1
Mar 15, 2026
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5 min read
SHOW CUSTOMERS THEIR WINS
You built something that works. Congrats. Your customer is about to cancel anyway. Users not seeing value is common, deadly & your most expensive problem yet. Here’s how to solve it.
Growth
+1
Mar 8, 2026
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5 min read
LET THE TAPES ROLL
The internet is a 24/7 stage ready for your brand to take over. These are the 5 videos every startup should be making across B2B and B2C to dominate.
Growth
+1
Mar 1, 2026
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10 min read
HOW STARTUP LAUNCHES GO VIRAL
Startups are orchestrating their launches like never before and generating 10M+ views in one day. If you think they "got lucky," you’re missing everything behind the scenes. Launches are now engineered & here’s how to make yours go viral.
Growth
+1
Feb 8, 2026
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12 min read
HOW TO CRACK UGC
POV: You're a top mechanical engineer who cracks one of marketing's hardest problems. Today you'll get a killer, tactical breakdown from Amir Hanna, CEO of Parrot, on how he scaled his YC-backed app to $1.5M ARR in 11 months with UGC.
Growth
+1
Jan 25, 2026
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8 min read
Check Your Roster
Winning companies and founders are experts at designing how options show up in their product + pricing. The best know how to locate hidden opportunities and turn them into revenue levers. If you aren't doing these 4 things, you're giving away money.
Growth
+1
Jan 11, 2026
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8 min read
People Hate You
Oops, didn't mean for this to happen? Or, maybe you did. When people hate your brand, you're in a perfect storm. Here's how to ride the wave of hate & use it to grow revenue.
